This type of video show the artist or band performing the song throughout the video. An advantage of this type of video keeps the promotional tool all about the music and gives fans a sense of what the band/artist is like when they perform on tour, therefore promoting the band as a whole as well as the song itself. This representation is a typical feature in rock videos.
Narrative Based
Narrative based videos represent the narrative of the song, almost pushing a message forward to the viewer. This is a convention used in many music genres and can present the artist or an actor acting out the video. In Ed Sheeran's example below, which is a pop music video, shows an actress taking lead of the video, with Ed having a small acting part mid way.
Concept Based
These videos consist of a single concept or idea and is often conventional. Again, this type of video is used across genres.
Animation
Lots of record labels now use animation to portray their latest releases. This technique makes the video more popular based on word of mouth as audiences generally find them more interesting. The Dance/Club genre use this technique a lot, but it also features in some Pop videos as well as Indie.
Narrative Based
Narrative based videos represent the narrative of the song, almost pushing a message forward to the viewer. This is a convention used in many music genres and can present the artist or an actor acting out the video. In Ed Sheeran's example below, which is a pop music video, shows an actress taking lead of the video, with Ed having a small acting part mid way.
Concept Based
These videos consist of a single concept or idea and is often conventional. Again, this type of video is used across genres.
Animation
Lots of record labels now use animation to portray their latest releases. This technique makes the video more popular based on word of mouth as audiences generally find them more interesting. The Dance/Club genre use this technique a lot, but it also features in some Pop videos as well as Indie.
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