Music videos, which are also called promotion videos (promos), date back many decades, but did not reach their popularity till the early 80's. Music Television, now more known as MTV, premiered on 1st August 1981 allowing audiences to see many more music videos than before and therefore was a major factor in creating the music videos we know today. MTV didn't have the multiple spin off channels that they now have available so they were forced to air a mixture of music genres, mostly rock/pop.
Thanks to music videos we know today, there are many more music genres available, both on YouTube and specific music channels e.g. 'MTV Rocks' 'MTV Hits' and also allows certain images to be created due to the visuals available through promos. Stereotypes for a music video were also invented based on genre of music alone. Please see my other posts for examples.
Sources
http://www.slideshare.net/crosswaysfederation/music-video-a-brief-history
http://www.enotes.com/homework-help/when-did-mtv-first-air-286590
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